Growth-minded retention, lifecycle marketing and CX for modern DTC and omnichannel brands.

My Expertise

  • Retention isn’t a template. I design ecosystems that feel intentional and human at every touchpoint — building relationships that last and revenue that compounds.

  • Create emails that are as thoughtful as they are effective. Flows that nurture in the background, campaigns that connect in the moment— all built to convert without ever losing brand voice.

    I fit seamlessly into your team— or create the process you need. Every client is different, some already have established teams and workflows, and I plug right in: briefing copywriters, guiding designers, aligning content calendars, and keeping everything moving.

    Others need someone to build the entire process from the ground up… and that’s where I thrive. From big-picture strategy to day-to-day execution, I cover the full spectrum:

    • Planning: Mapping out lifecycle strategy, seasonal campaigns, and content calendars that align with revenue goals.

    • Creative Direction: Briefing and managing writers, designers, and cross-functional teams to bring concepts to life.

    • Full Turn-Key Execution: Writing copy, designing creative, and building campaigns that actually convert.

    • Management: Overseeing workflows, maintaining timelines, and making sure the details never slip through the cracks.

  • Loyalty is more than a discount code. I create programs that feel meaningful and rewarding — ones customers actually use, talk about, and return for.

  • The real relationship begins after checkout. I map journeys that surprise, educate, and delight — turning a transactional “thank you” into a branded moment of care that lasts.

  • A site should be both beautiful and intuitive. I balance creative expression with conversion, making sure every page flows with ease — and sells with heart.

  • The right tools should feel invisible. I build stacks that support growth without friction, connecting the dots so your team can move with clarity instead of chaos.

  • Support is where your brand comes alive. I create systems that transform tickets into conversations and make customers feel genuinely cared for — every time.

The Company I Keep

  • Solly Baby

  • Prima

    Prima

  • OSEA Malibu

    OSEA Malibu

  • Honest

    Honest

  • Honest Beauty

    Honest Beauty

  • Personal Fav

    Personal Fav

  • Lady M

    Lady M

  • The 7 Virtues

    The 7 Virtues

  • Dr. Debra Clary

  • Dune Suncare

    Dune Suncare

  • Bella Skin Beauty

    Bella Skin Beauty

  • Boxie

    Boxie

Hi! I’m Annie.

I help DTC brands turn retention into real, sustainable growth — transforming it from a checkbox into a true profit center. Brands hire me when they’re done guessing and ready to build a customer engine that actually drives revenue. I’m the operator–strategist hybrid who can see the entire lifecycle and still get in the trenches to fix the flows, the messaging, the segmentation, and the loyalty programs holding you back.

I build retention engines from top to bottom: the copy, the journeys, the campaigns, the data architecture, and the programs that keep your customers — and keep your brand growing. I don’t just optimize what exists; I create structure where there is none, bring calm to chaos, and make the work feel collaborative, intentional, and unmistakably on-brand.

My work is simple: I drive results. I design custom retention programs rooted in data, brand voice, and real human connection. Clients partner with me because I make their brand feel more like itself while making their revenue curve look a whole lot better.

I build systems people trust, teams rely on, and customers feel — so your brand can scale without compromising who you are.

Get in Touch

connect@consultacre.co

Los Angeles, CA